Concept Sketches: I begin any work by doing physical sketches, ranging from 30-100 depending
on the project needs and where the creativity takes me.
Development: After sketches I vectorise and move to Adobe Illustrator, adjust,
refine, and concept with color explorations. For this project, an Art Deco style with geometric and stained glass accents.
Final logo and style: Taking all of the refinements the final versions are chosen and finalized.
For this work I had three logo variations for various purposes as well as a finalized style guide.
Mockups and Merchandise: After finalizing the style guide I move onto creating mockups and merchandising
to allow for clients to see a finalized version of their products, creating and exporting files for printing
and physical creation of products.
