Motion Graphics
Out of Home
Social Media (Instagram, Pinterest)
Busch Light Ad Campaign
Busch Fruit ad campaign is a confident blend of bold femininity and cheeky subversion, flipping the traditional beer narrative on its head. The creative direction centers women in the spotlight, reimagining beer culture with playful messaging by humorously acknowledging the gender gap in beer marketing, the campaign creates space for a new audience without compromise or apology. Busch Fruit positions itself as the brew that finally gets her.
