Logo and Visual Exploration













Final Mockups








Hightide is designed to bring the laid-back rhythm of the sea to an elevated oyster bar experience. The brand palette features buoyant orange accents, a nod to ocean buoys, set against layered tones of sky and sea blues, creating a calm yet striking visual language. With a hand-drawn logo and illustrated pattern system, giving the brand a personal, tactile feel that mirrors the care behind each shucked oyster and crafted cocktail. Designed for seafood lovers, date-night diners, and coastal aesthetes.